Elevating Bar Excellence: Martell’s “Make it with Martell” Campaign Inspires Thailand’s Hospitality Scene

At Stelliers Asia, we believe that true hospitality excellence lies in the artistry and passion of the people behind every guest experience – from the front desk to the bar.

That same spirit shines through in Martell’s newly launched “Make it with Martell” campaign in Thailand, an initiative that aims to redefine the cocktail scene by introducing innovative Martell cognac cocktails to a new generation of discerning drinkers.

Celebrating Creativity and Craftsmanship

Unveiled at the BKK Bar Show, the campaign marks a new chapter in Thailand’s vibrant cocktail culture, one that spotlights the talent, innovation, and dedication of the people shaping the country’s bar scene. With a focus on creativity and craftsmanship, the campaign invites bartenders and cocktail enthusiasts to explore new dimensions of flavour using Martell’s premium cognacs.

Inspiration from Industry Leaders

Guided by world-renowned mixologist Remy Savage – who will lead masterclasses and collaborate with local brand ambassadors – and Thailand’s own Niks Anuman-Rajadhon as the local Martell Ambassador, the initiative encourages bartenders to experiment, collaborate, and elevate every sip into a memorable experience.

Engaging Experiences and Activations

Through workshops, guest shifts, and immersive activations designed to offer direct engagement with consumers, “Make it with Martell” echoes the values we champion at Stelliers: the pursuit of excellence, the sharing of knowledge, and the celebration of individuals who turn service into art.

Because whether it’s a perfectly balanced cocktail or a flawlessly run hotel, hospitality excellence is always made, never found.

About Martell

Founded in 1715, Martell is one of the oldest cognac houses in the world, renowned for its exceptional quality and craftsmanship. With a legacy of innovation and elegance, Martell continues to inspire and delight connoisseurs around the globe.