Unexpected Lessons with Cheryl Chi

With over 20 years in hospitality, Cheryl Chi is Group Director of CRM, Loyalty & Partnerships at Wharf Hotels Management Limited.

Starting her career in B2B hotel distribution with Utell Pegasus, she joined Marco Polo Hotels in 2001, now part of Wharf Hotels, quickly advancing due to her expertise in guest engagement and brand consistency.

Today, Cheryl leads the company’s transformative loyalty and CRM strategies, driving its digital and customer experience.

In Unexpected Lessons with Cheryl Chi, she shares how a personal experience renewed her passion for the industry.