Welcoming Pernod Ricard to Stelliers Asia 2024!
As we continue to celebrate the finest professionals in the hospitality industry across Asia, Stelliers is proud to introduce our beverage partner for this year, Pernod Ricard.
Pernod Ricard is more than just the world’s leading premium spirits company; they are a force for positive change within the industry, committed to fostering positive human connection.
About Pernod Ricard: A Legacy of Excellence and Innovation
Pernod Ricard’s influence spans across more than 160 countries, serving up the world’s favourite drinks brands with a portfolio that includes iconic brands such as Martell, Royal Salute, The Glenlivet, G.H. Mumm, Perrier-Jouët, Chivas Regal, Jameson, and ABSOLUT.
They are deeply committed to traditional craftsmanship, state-of-the-art brand building, and global distribution, all while setting the standard for excellence in the spirits and wine industry.
As "Créateurs de Convivialité," Pernod Ricard showcases a dedication to creating experiences that surprise, delight, and bring people together. It’s at the heart of everything they do; from their farms, distilleries and production sites to their retail outlets and offices around the world.
However, they also believe that true conviviality is not just about enjoying a drink; it’s about ensuring a responsible, diverse, and sustainable future for all.
Rethinking Packaging and Waste Towards Sustainable Elegance
In rethinking packaging and waste, Pernod Ricard has committed to embracing sustainable elegance. The focus is on reducing environmental impact through diverse and innovative approaches. For example, by reducing the weight of bottles and incorporating recycled materials, they aim to minimise the carbon footprint while maintaining the brand’s iconic elegance. This dedication to sustainable practices showcases their belief that true elegance and responsibility can go hand in hand, creating a positive impact for generations to come.
A Commitment to Responsibility: The DRINK MORE WATER Initiative
Pernod Ricard’s dedication to responsibility is exemplified in their flagship initiative, DRINK MORE WATER. As part of their global Sustainability & Responsibility strategy, this campaign champions responsible drinking at large, underscoring their commitment to excellence in consumer experience and responsible consumption across the world.
DRINK MORE WATER has already reached over 400 million people worldwide, with an ambitious goal to reach 1 billion young adults by the end of 2025. By connecting with Gen Z audiences through impactful and audacious messaging, Pernod Ricard is redefining how the industry approaches alcohol education, ensuring that good times are always enjoyed responsibly.
Pernod Ricard and the Future of Hospitality
As we welcome Pernod Ricard once more to the Stelliers platform, we recognise their pivotal role in shaping the future of hospitality. Their commitment to sustainability, raising awareness on responsible alcohol consumption, and fostering positive human connections is one that aligns seamlessly with commitments across the hospitality sector and, together, we look forward to inspiring a new era of hospitality where excellence and responsibility go hand-in-hand.
For more information about Pernod Ricard’s brands and initiatives, visit their website or explore their responsible drinking campaign at Drink More Water.