A Taste of Terroir: Discover the Martell Single Cru Collection
For over 300 years, Maison Martell has epitomised passion, craftsmanship, and a deep appreciation for taste. Since its founding in 1715 by Jean Martell, the house has celebrated life’s moments through the French Art de Vivre, with knowledge passed from generation to generation, creating cognacs enjoyed all over the world.
Driven by curiosity, Jean Martell explored the vast Cognac region, uncovering the unique qualities of eaux-de-vie from different crus. This vision has been passed down through generations of Cellar Masters, culminating in the Martell Single Cru Collection. Elevating moments of pleasure and connection, Martell’s dedication to quality resonates deeply within the hospitality world, where every detail is curated to create unforgettable guest experiences.
At the recent Stelliers Asia 2024 Awards Ceremony in Bangkok, guests had the pleasure of embarking on an exceptional journey of discovery, sampling the Martell Single Cru Collection paired with a four-course dinner that perfectly complemented the cognac’s flavours. This immersive experience took them on a voyage through the origins of the Single Cru range, from the Cellar Master’s Atelier to the iconic Château de Chanteloup and beyond, deepening their appreciation for the heritage and craftsmanship behind every bottle.
The Martell Single Cru Collection
The Martell Single Cru Collection is a masterpiece crafted exclusively with eaux-de-vie from a single terroir, allowing each cru to reveal its distinct taste and personality in a way never experienced before.
The Martell Single Cru Collection is divided into three distinct editions, each offering a unique exploration of the Cognac region’s terroirs.
Martell Single Cru Collection
The Discovery Edition
The ideal starting point for those new to the Martell Single Cru Collection. Featuring cognacs crafted from eaux-de-vie sources from Petite Champagne, Fins Bois, and Borderies, it introduces the authentic taste and unique personality of each cru. The Discovery Edition serves as the perfect entry into the world of Cognac, offering vibrant, fragrant, and spicy notes that capture the essence of these terroirs.
Martell Single Cru Collection
Aged Edition
Continuing the journey, the Aged Edition showcases cognacs from Grande Champagne XO and Borderies XXO, two of the most exclusive terroirs in Cognac, singled out by Jean Martell himself in the 18th century. Featuring eaux-de-vie that have been aged for many years, developing extraordinary aromatic richness and complexity, the deep, layered flavours of these cognacs reflect the prestige of the terroirs and the expertise required to age them to perfection.
Martell Single Cru Collection
Vintage Edition
The journey reaches its culmination with the Vintage Edition, a rare and exceptional cognac that represents the meeting of a specific terroir and a singular year’s climatic conditions. Each bottle captures a once-in-a-lifetime event, creating a remarkable expression of the terroir.
As a testament to the essence of Cognac’s terroirs, the Martell Single Cru Collection captures the individuality of each cru with remarkable precision and elegance. With these three editions representing just 1% of Martell’s cognac production, where only a limited number of bottles released each year, the Single Cru Collection offers a rare and exclusive opportunity for guests to experience unique and memorable flavours. Perfectly suited for food pairings, hotel food and beverage outlets will have the chance to elevate their offerings, allowing guests to savour the rich heritage and masterful craftsmanship that defines Martell in every sip.
For more information, please visit https://www.martell.com/en-ww/articles/introducing-the-martell-single-cru-collection/